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SoMa (South of Market) Tours and Activities

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SoMa (South of Market)
One of San Francisco’s biggest districts, SoMa, meaning South of Market Street, encompasses several communities, including South Beach, Mission Bay, Rincon Park, AT&T Park, and Yerba Buena Gardens. A mix of commercial, residential, and entertainment neighborhoods, SoMa is a vibrant cultural hub of San Francisco that continues to evolve.
 
The Basics
SoMa stretches from the Embarcadero to 11th Street on the south side of Market Street. This district is home to warehouses, startup offices, high-end dining, nightclubs, museums, loft buildings, and sky-high apartment towers. Hop-on hop-off tours often include a stop on Market Street near the Ferry Building. For a guided visit, opt for a bike tour or walking tour of the craft beer scene to visit microbreweries and craft beer bars.
 
Cultural attractions include the San Francisco Museum of Modern Art (SFMoMA), the Contemporary Jewish Museum, the Museum of the African Diaspora, the California Historical Society, and Yerba Buena Center for the Arts. There’s also upscale mall shopping in Westfield Centre, as well as designer shops and boutiques in this area.
 
Things to Know Before You Go
  • SoMa is ideal for art and culture lovers, baseball enthusiasts, and night-clubbers.
  • Wear comfortable shoes, as SoMa is a vast area.
  • There is a lot of metered street parking, but pay attention to posted and temporary signs about prohibited parking during street cleaning, construction, and certain times of day.
 
How to Get There
Almost all of San Francisco’s modes of transport can get you to SoMa or close to it, including BART, the light rail, Caltrain, the Powell-Hyde Cable Car, and several MUNI bus lines, including 5 and 38. If you’re on foot, walk south a few blocks from Union Square.
 
When to Get There
For shopping and museums, go in the late morning, avoiding the start-of-the-business-day rush. Some museums offer special weekly or monthly evening hours, including SFMoMA and the Contemporary Jewish Museum, both of which are open late Thursday. Experience some of San Francisco’s alternative culture at the Folsom Street Fair in September, or the How Weird Street Faire in May.
 
Oracle Park
Baseball fans don’t want to miss this waterfront home of the San Francisco Giants—winners of the 2010, 2012, and 2014 World Series Championships. Oracle Park (formerly AT&T Park) is also known for its views of San Francisco Bay and better-than-average stadium food, such as Hawaiian poke and Dungeness crab. Catch a game, take a behind-the-scenes tour, or go for a concert.
Address: Bounded by Market, First and Townsend Sts., San Francisco, California, USA
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6 Tours and Activities to Experience SoMa (South of Market)

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Free Cancellation:Get a full refund up to 24 hours in advance on most experiences.See Details
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Streets of San Francisco Guided Electric Bike Tour

Streets of San Francisco Guided Electric Bike Tour

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7
Explore the streets of San Francisco on two wheels. This easy guided bike tour takes you to many of the city’s most notable neighborhoods and attractions. Pedal past the Transamerica Pyramid and through bustling North Beach; peruse the Mission and Castro districts and the Haight-Asbury, home of 1960s hippie counterculture; and visit popular sites such as Fisherman’s Wharf and AT&T Park. Your guide will provide information and history on local landmarks en route, and there’s also a stop for lunch (added cost). At the end of the tour there’s even time to do your own exploring.
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  • 3 to 4 hours
  • Free Cancellation
  • Taking safety measures
From
$69.00
From
$69.00
Taking safety measures

Alcatraz and Streets of San Francisco Guided Electric Bike Tour

Alcatraz and Streets of San Francisco Guided Electric Bike Tour

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7
Get the most out of your day in the City by the Bay with this 2-day, 2-tour combo package, which combines a trip to Alcatraz with a San Francisco all electric bike tour. The date you book is the date you'll visit Alcatraz Island, and get access to the former federal prison. Go on a self-guided audio tour of the grounds, and stay as long as you like during opening hours. The date prior to your Alcatraz tour, you'll enjoy a guided electric bike tour. Stop by lesser-known spots only locals know of and famous landmarks you’ll want to snap pictures of.
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  • 4 to 7 hours
  • Taking safety measures
From
$125.00
From
$125.00
Taking safety measures

Small-Group Craft Brews and Bike Tour in San Francisco

Small-Group Craft Brews and Bike Tour in San Francisco

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10
This small-group beer and bike tour of San Francisco introduces you to a variety of unique neighborhoods, with stops at three local bars or breweries along the way. Enjoy craft brews (first pint included) and discover the cultural history of each characteristic area, including SOMA, SF's Arts District and the quirky Mission District. Numbers are limited to 12 people for a more personalized experience with your informative guide on this leisurely ride.
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  • 3 hours
  • Free Cancellation
From
$84.27
From
$84.27

Private Tour Guide San Francisco with a Local: Kickstart your Trip

Private Tour Guide San Francisco with a Local: Kickstart your Trip

Explore San Francisco like a local and let a like-minded resident craft your visit. Experience the Bay Area’s natural beauty and check out its amazing trails and parks, lookout points and picturesque hills, bustling neighborhoods and delicious restaurants. Discover the best spot to watch the sun set over the city and avoid the tourist traps on a personalized tour designed just for you.
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From
$104.77
Price varies by group size
From
$104.77
Price varies by group size
Taking safety measures

San Francisco Food Tour with a Local: A Feast for Foodies 100% Personalized

San Francisco Food Tour with a Local: A Feast for Foodies 100% Personalized

star-4.5
5
Eat your way through San Francisco’s famous Chinatown on this 4-hour private walking tour and food tasting experience. Sample Canton, Mandarin and Szechuan cuisines as you get local insights and tips from your personal guide. Wind your way though Chinatown’s colorful streets and stop to taste authentic dim sum, moon cakes, steamed sesame balls, Peking Duck, craft beer, and coffee. Experience the must-see spots and local secrets and come away with a thorough understanding of the area.
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From
$148.08
Price varies by group size
From
$148.08
Price varies by group size
Taking safety measures

San Francisco Night Tour with a Local: Private & 100% Personalized

San Francisco Night Tour with a Local: Private & 100% Personalized

There really is something for everyone when it comes to nightlife in San Francisco! Whether you want to get to know SoMa, SF’s hottest nocturnal neighbourhood, explore LGBTQ friendly Castro or you feel like sipping cocktails in sophisticated North Beach, your hand-picked Host will take you to the best spots for your style! Fall in love with the magical skyline as you watch the sun set over the city from a favourite local sunset spot, then once the stars are out and the city is glittering with lights, head towards the bright lights and discover SF’s night time personality! This experience is custom crafted to suit your needs and wishes, so from dive bars to sleek rooftops, live music venues to clubs where you can dance the night away, let your Host show you a night in the city that you’ll love.
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From
$160.65
Price varies by group size
From
$160.65
Price varies by group size
Taking safety measures

Frequently Asked Questions

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What's the best way to experience SoMa (South of Market)?